Point of Sale - BRONZE • Posters General - BRONZE • Art Direction Craft - BRONZE • Integrated Media Campaign - BRONZE • Television and Cinema - BRONZE • Photography Alex Buckingham - SILVER
Annual Operation Wanted campaign to encourage people to desex their pets.
Point of Sale - FINALIST
Self Promotion - SILVER
Self Promotion - SILVER
Help people chuck a sicki for the race that stops a nation. Melbourne Cup means party invitations come thicker and faster than a filly at the finish line. We had to entice our clients and suppliers to party with us on the big day. We scored the biggest corporate box at the racetrack, and gave people an excuse to get out of work to come join us – a legitimate-looking doctor’s note excusing them from work. Nothing’s more Australian than chucking a sickie, so we gave friends of the agency the perfect opportunity to do just that. We then kept them engaged in the lead up to the big event, to make sure our party was the only one they wanted to be at. Self Promotion - SILVER
